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Zinc 2.0

Three updates on the next decade of Zinc

Zinc 2.0

“We are making an API for buying things”. This was the first sentence of Zinc’s successful YC application nearly 12 years ago — and today, we have three updates that take us closer to that original vision.

Since it’s founding, Zinc has programmatically bought & shipped over +$600 million in products online, totaling over 20 million orders that we’ve fulfilled for customers. And for this next decade, we’re aiming even higher: expanding from just a small list of retailers, to being able to buy from any site that has a checkout.

And this couldn't come at a better time. I don't have to tell you how broken ecommerce is today. Search is broken. Ads are everywhere. And once you actually find that product you want, the amount of cookie banners, popups, and offers you’re confronted with makes the user experience unusable.

Zinc will allow innovators — whether you’re building AI-assisted shopping experiences, creating a gifting platform, or something beyond our imagination — to create superior shopping experiences that will delight rather than distract & frustrate.

To that end, here are 3 things we’re excited to announce today:

2️⃣ Zinc 2.0

We’re debuting a beta of of our universal buying agent — any URL that has a checkout — Zinc can buy it for you. If you’d like to try it, . We’ll be onboarding customers slowly over the next several weeks & months as we expand its capability

💅 Zinc’s New Look

We were long overdue for a facelift, so we came up with a new identity that celebrates what Zinc helps automate the purchasing & shipping of: Products! Our new website & brand show off the products we all buy online and emphasizes Zinc’s role in building the pipes that move these physical products from the warehouse to your customers’ doorstep.

📘 Zinc’s New Docs

In addition to the new brand, we’ve also refreshed our documentation to make it much easier to get started with the API. It’s full of detail and includes an interactive online playground — so you can try our API right inside your browser. You can check them out here.




One of the things I care about most is making sure that we are continuously & rapidly delivering amazing products to our customers. From here on out expect to hear a lot more from Zinc, myself, and our broader team as we ship new features, create exciting demos, and tell compelling stories about how the second decade of Zinc will unfold.