How Abunda scaled to $19M+ in volume by building on top of Zinc
Learn how Abunda launched in record time, automated 60% of order fulfillment, and processed over 40,000 orders through Zinc’s API.
Abunda is a modern fintech platform that enables flexible payment plans and lease-to-own options on millions of products, so shoppers can get what they need now and pay over time.
Their customer base includes many near-prime and subprime credit profiles, often financing high-ticket items like electronics, furniture, appliances, and sporting goods.
Since launch, Abunda has grown rapidly, with its Amazon-powered model becoming one of the key drivers of its success. But before launching their MVP, the team faced a pivotal decision:
- Option 1: Spend months building an entire seller platform from scratch.
- Option 2: Leverage Amazon’s vast catalog and fulfillment network to go live faster.
They chose the latter. A decision that unlocked millions of products overnight. But they ran into a major hurdle: There was no official Amazon ordering API! Leaving them at risk of costly manual ordering and fulfillment bottlenecks.
It was between building out an entire seller platform or positioning ourselves on top of Amazon. The latter was a no-brainer — quicker time to market, millions of products overnight, and all the consumer benefits Amazon has to offer. Leveraging Zinc saved us months of development and continues to be a core part of our service.
Launching an Amazon-Powered marketplace in 36 Hours without a massive amount of work
Abunda went from concept to live site in just 36 hours by using Zinc’s real-time Product & Offer Data to power search, browsing, and pricing directly from Amazon.
- Instant catalog access: Instead of months of manual SKU imports and data normalization, Zinc connects directly to Amazon’s live product feed. Abunda’s customers can even paste a product link or browse categories like electronics, furniture, or appliances, with every result immediately shoppable.
- Up-to-date product details: Titles, images, reviews, and specs are pulled live, so Abunda’s millions of listings never fall out of sync with Amazon. This eliminates the stale product pages and missing data that plague most marketplaces.
- Built-in financing integration: Because Zinc delivers pricing in real time, Abunda can calculate payment plans instantly at search and product page level, creating a seamless buy-now-pay-later experience from the very first click.
Maintaining 100% price & stock accuracy with +$500 average order value
With an average order value of $500, precision matters. Zinc’s Offer Data API powers Abunda’s product pages with live inventory counts, price changes, and shipping dates — ensuring customers always see the truth before checkout.
- Real-time inventory checks: Availability notices like “Only 2 left in stock” come straight from Amazon at page load, creating urgency without risking oversells. Without Zinc, Abunda would be relying on cached data: a recipe for canceled orders and refund costs.
- Dynamic price sync: Prices update in milliseconds when Amazon changes them. This protects margins, prevents undercharging, and builds trust that Abunda’s deals are real.
- Accurate delivery estimates: Shipping windows and “Fulfilled by Amazon” badges give shoppers confidence their order will arrive on time, especially for high-demand products like PS5 consoles and premium appliances.
Automating 60% of fulfillment to process $19.1M in orders without extra staff
Zinc’s Ordering API places and fulfills high-value orders automatically, so Abunda can handle tens of thousands of purchases without scaling their ops team.
- Direct Amazon ordering: Orders are placed with Amazon exactly as the customer built their cart, with no manual entry or verification. This reduces fulfillment time and removes the human error common in high-volume ops.
- Webhook-driven fulfillment: Tracking numbers, cancellations, and returns are pushed in real time to Abunda’s backend, letting them notify customers instantly and keep support tickets down.
- Scale without headcount: Handling 40k orders worth $19.1M would normally require multiple full-time hires. With Zinc, 60% of orders run end-to-end with zero manual touch, freeing the team to focus on retailer expansion and UX improvements.
Powering Abunda’s Next Phase of Growth
With Zinc automating their marketplace operations, Abunda is free to focus on scaling — from expanding to more retailers and launching in-house financing, to building loyalty programs and new marketing channels.
Ready to streamline your commerce operations? Launch faster, scale further, and fulfill without friction with Zinc.
